BATA: shoemaker to the world by BATA, Thomas, with Sonja…

BATA: shoemaker to the world

Edition: First printing

Toronto: Stoddart, 1990. Octavo, blue boards. pp (x), 341 + plates. Index. Small bump to upper outer corners of covers, else fine in jacket. "In 1932, when young Tom Bata watched his father's coffin being lowered into his grave, he silently promised to abide by the wishes expressed in his father's 'moral testament': that the Bata Shoe Company was to be treated not as a source of private wealth, but as a public trust, a means of improving living standards within the community and providing customers with good value for their money." Bata immigrated to Canada after the war and established a shoemaking empire that now employs 70000 people worldwide.

Book ID: 45586
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